With 1 billion monthly active users sharing content on Instagram daily and 80% of all Instagram users following a business on Instagram, businesses cannot afford to get lost in the shuffle. Once an idea and business model is formed, where should founders begin?
In this workshop, participants will learn about why the visual content they create and share on their Instagram feed and stories is so vital for their businesses. We’ll focus on planning, management, aesthetic, storytelling, engagement, growth as well as shopping on Instagram, hacks, the latest rumors, and the best apps to use in order to make your content unique. The workshop will also touch on the tools creatives and marketers can use to simplify their planning process, how to work with influencers, and how to take advantage of the best user-generated content.
You should attend this workshop if you want a full and honest breakdown of Instagram from top to bottom without shady methods.
In this workshop, attendees will learn:
How to create/post/engage with their followers
Ins and outs of Instagram
How to use all of the major features Instagram has to offer
EXPERIENCE LEVEL NEEDED FOR WORKSHOP
No previous knowledge or experience needed; however, it’s most helpful for attendees to already have (and be familiar with) an Instagram account.
Grab your tickets here: http://bit.ly/CMBXP19
Illustration by Angel Ortega, Garzig Design
TCP is speaking to high school students about the importance of having a proper résumé and LinkedIn during the African American Youth Harvest Foundation’s Urban University Summer Camp!
TCP is back at Huston-Tillotson University for HT Young Alum’s T.R.A.P. (Take Risks and Prosper) 2.0 event!
We’re joining other business professionals to discuss tools and tips that are necessary during and after your college years. HT alumni will also take the stage to share their real world experiences after graduation. See you there!
Join TCP for the Polish Your Profiles and More! happy hour event on February 20th at Gather Ventures! Attendees will have the opportunity to get a one-on-one consultation of their Instagram profile with TCP as well as additional services such as bio, LinkedIn, and resume refreshers from other professionals in attendance. Headshots will also be available for $15!
Join TCP at Social Media Week Austin (SMWATX) on February 20th!
Check out the details for our “How to Audit Returns from Your Social Media Past” session:
Audits aren't just for taxes! In this age of instant virality coupled with the ease of finding a piece of content from any time period, individuals and businesses of any size must learn how to clean up and reformat their brand for changing times. In this session, attendees will learn about the importance of a social brand audit and discover the tools necessary to deduct old social media posts, bring new life to old content, and better align with their mission and goals.
Secure your SMWATX badge today!
TCP is head back to Atlanta for Burdell's School of Entrepreneurship (BSOE) 2018, a day-long conference focused on building your brand!
Some of the toughest challenges entrepreneurs face are a lack of resources (funding, support, knowledge) and the ability to navigate their unique niche. BSOE fixes that by providing a safe and fun space for collaboration. BSOE encourages entrepreneurs to pursue capital and to link passion and resolve to take their business to the next level. This conference is set out to not only inspire and motivate the masses but also educate and open these business minds to shape themselves and their respective ventures for success.
Your ticket includes:
Accustomed Atlanta Tour Guide
Admission to All Day Conference Saturday
The Blueprint Workbook
Learn more and get your tickets at bsoeconference.com with the promo code AD2018.
TCP is teaching a workshop at the Creatives Meet Business Experience (CMBXP) on September 22nd titled, "From the 'Gram to the Green: A Workshop on Instagram for Business".
CMBXP, which takes place September 20th-22nd includes over 50 hands-on workshops for all of the hats that artists, creatives, and small business owners wear: artistry and skills development, business, marketing, and storytelling. Mix and match your day with whichever workshops most fit your needs (or wants!). Stick around each evening for the "spirited" happy hours and spend time with your new friends, fans, collaborators, and the creative community.
Find more details and grab your tickets today via cmbxp.com!
TCP is speaking to girls between the ages of 11-16 about being safe on social media, thinking before posting online and using social media for positive reasons.
If you know any young girls in the Austin area, please invite them to this awesome event!
Grab your tickets here on Eventbrite.
Get the full lineup and schedule for WORK Summer '18 at meetyouatwork.com.
Tickets for WORK are $25. The ticket price includes all conference sessions, a concluding conference #WORKbook, and access to other opportunities and workshops throughout the year.
See you on Saturday, July 14th, 2018 at 10a at The University of Texas' brand new Rowling Hall. Parking is available at the parking garage next door.
Join TCP as we speak on the Building an Honest Brand panel at #bossbabesATX's CraftHER Market, a biannual pop-up space showcasing the talent of women and nonbinary makers in Texas, at 3:30p on April 15th at Fair Market.
The entire CraftHer Market event is from 11a to 5p so feel free to stop by early to check out the 200+ women makers who will be vending.
Find the full run of show at crafthermarket.com.
Join TCP + SNPhA for a webinar about using LinkedIn and properly branding + networking yourself as a pharmacy student on March 20th at 8p CT by clicking here.
You can use computer audio or the conference call line:
Dial-in Number: 716-273-1030 | PIN: 537 4261#
After clicking the link please follow these instructions:
Enter your name
Enter your e-mail
Click "Join the Meeting"
We look forward to seeing you online!
Join TCP at Burdell's School of Entrepreneurship (BSOE) 2017 in Atlanta for a day-long conference focused on building your brand!
Burdell's School of Entrepreneurship is a startup conference where some of the best and brightest minority entrepreneurs give practical tactics for growing your business, no matter what stage of the process you are in. High school, college, young professionals, current and aspiring entrepreneurs are encouraged to attend BSOE's high-intensity, interactive (and fun) conference to help you change the face of entrepreneurship.
Burdell's School of Entrepreneurship is curated by The Black Burdell and will be held on October 28th, 2017 at the Georgia State University Buckhead Center in Atlanta, Georgia.
Learn more and get your tickets at bsoeconference.com.
Social media initiatives don’t start when you register a Facebook or Twitter account and start posting announcements. It begins much sooner. In this workshop, you’ll be taken through a 6-step methodology that will help guide your efforts to develop an actionable social media strategy. You’ll learn how to structure your social media efforts, deploy your resources, and ultimately launch a social media campaign that is professional and provides results you’ll be able to interpret and understand.
- Learn how to develop and implement a social media strategy.
- Create an elevator pitch that clearly defines your brand, audience, and key differentiator.
- Define and track the KPIs most relevant to your business.
- Describe the difference between major social media platforms.
- Identify which platforms to use for your business.
- Explain the difference between publishing, listening, and reporting tools.
- Create a weekly content calendar for your business.
Prereqs & Preparation
None! Please bring a laptop to class, along with a notepad and pen.
This workshop is part of General Assembly + SXSW's Business Fundamentals for Musicians free day of classes.
Social media is an undeniable must in building and maintaining an entertainment brand. Learn the tips and tricks of the cheapest marketing avenue you have to employ as a musician. Find your following, use the platforms that best suit your fan base, create a brand voice, and rally your fans at the touch of a screen.
About the instructor:
Alexis Davis is obsessed with social media marketing, content creation, and teaching others how to use digital tools and platforms to build a personal or professional brand. She currently creates and executes moovel North America’s social strategy as a communications specialist here in Austin. She also enjoys freelance projects and has worked with The Andy Roddick Foundation, Austin Area Urban League Young Professionals, BlackPeopleMeet, the Final Four and numerous small businesses nationwide. Outside of work, you can find Alexis writing about social media for the Austin Startups blog, frequenting restaurants that serve macaroni & cheese, playing with her Snapchat Spectacles or running Austin’s hike and bike trail.
Join the conversation! Use the hashtag #GAatSXSW to stay connected.
Check out the full schedule of GA + SXSW 2017 Programming.
General Assembly is a pioneer in education and career transformation, specializing in today's most in-demand skills. The leading source for training, staffing and career transitions, we foster a flourishing community of professionals pursuing careers they love. What began as a co-working space in 2011 has since grown into a global learning experience with campuses in 20 cities and over 35,000 graduates worldwide. As individuals and companies struggle to compete in an increasingly technological economy, General Assembly provides award-winning, dynamic training to close the global skills gap.
These sessions are open to the public. You do not need a SXSW badge to attend.
Note: Registration does not guarantee entry. Please arrive early to reserve your seat.
General Assembly (GA) has partnered with the City of Austin to offer a day of free classes for our city's musicians. Learn the skills you need to advance your career both inside and outside of the music world.
Join TCP for the Making the Band and the Brand workshop on January 28th at WeWork Congress as a part of the Business Fundamentals for Musicians free day of workshops.
If you need help with publishing law, want to know how to get more followers on social media or need to know how to set up finances for your band, join us on the 28th!